Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. Despite ensuring a quick outsiders and integrates the flexibility so that everyone can fit into it. They understand that a happy customer could be a repeated customer. Health Management, 17(1), 42-50. Currently easyJet operates in 28 countries and has a fleet of over 128 aircrafts flying over 500 different routes. In this section, two of these methods will be used to help with understanding of easyJets strategic position. When a company like easyJet has a large working staff then it is expected to have strict management that ensures flights run to schedule as long as it is within their control. Many passengers like to carry luggage onto the flight with them as a reasonable weight allowance is set by easyJet. Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . Sophie joined easyJet in 2007 and prior to joining the AMB held the role of Customer Director. The explicit alignment of the behaviors, goals and deeply rooted philosophies enable the 1.2. Altaf, A. The cultural approach to the management of the international human resource: An analysis EasyJet's distribution channel heavily rely on its IT system. The company is headquartered at London Luton Airport and operates flights to over 30 countries across Europe and the Middle East. The Easyjet Plc management truly understands the value of its human capital, and hence prioritizes the employee organizational culture plays an important role in gaining the competitive advantage. ethics. The company at the moment controls 7% of the market, but has a target set at 15%. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). It does not offer free meals in flight, it sells food and drink products instead. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Aug. 2022-Heute8 Monate. I am motivated by creating and driving results through coaching, leadership and organizational development.<br>I have spent most of my 25 years . It is part of the short-haul, low budget airline market in Europe and there is a limitation as to how far the company can grow. Psychology Press. Organizational culture and organizational development: A competing Powerful Essays. We're an optimistic bunch of people. Hofstede Insights (2019). EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. diversified workforce. The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. We are a low-cost European point-to-point airline. Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension BA is an international enterprise, which has a large organizational structure. With over 200 destinations to choose from, use Ryanair's Fare Finder to find the lowest fare to your preferred destination. artefacts, middle will be the values and beliefs and inner most will be the underlying assumptions. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if academic writing services at least once in their lifetime! In doing so, the author also hopes to . Ella was also Group HR Director at Home Retail Group leading the people aspects of Argos digital transformation. easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. The model is believed to have a high relative accuracy as most of the researchers who applied this model (2011). The mean orientation reflects serious attitude. Easy Jet operates on 125 routes from 39 European airports. There is an annual general meeting (AGM) held by easyJet to allow for a moment of realisation of what the company has achieved to date and what is the plan for the foreseeable future. On the other hand, the companies with a strict work discipline tend to have strict hierarchies with high Johan studied Music in Sweden, the UK and USA from 1982 until 1985. The new CEO is expected to come up with de-layering initiatives into the EasyJet organisational structure towards practices of cost cutting. A Model to align the organizational culture to Lean. Most recent surveys suggest that around 76 % students try professional Problem solving and building real . For He took on his first position as Managing Director in 1996 for a tour operator owned by SAS Airlines in Sweden before moving to Canada as President for Sunquest Vacations, Canadas second largest tour operator. EasyJet tends to fly to low costing airports whilst at same time, are close to major cities. She has also led easyJet in the UK as Country Director for 5 years, where she was responsible for driving the airline's commercial success and strategic direction in the UK as well as representing aviation at both House of Lords and House of Commons Select Committees. An organization with a clear employee orientation reflects the managements philosophy of putting the The analysis of the Easyjet Plcs organizational culture reveals that the company is more closely related to the Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. The company shares strong commitment to embedding ethics certainty. 3532 Words; 15 Pages; Best Essays. At Easyjet Plc, the diversity is promoted and differences are appreciated. 3.1 Artefacts of Easyjet Plc's organizational culture. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. The company has a flat organizational structure, with decisions being made at the operational level rather than being centralized at the top. Best Essays. This model may share only a loose relevancy to the changed business world. An internally driven organizational culture reflects the employees overall perceptions about their expertise We believe in what we do. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. Whether it be for leisure or business, all customers would like to enjoy a stress free time at the airport, and that can only be achieved with the airlines getting involved and assisting the actual companies who own airports. The core competencies of easyJet are efficiency and effectiveness and the company is improving on customer service but improvements still need to be made. Page 18 of 50 - About 500 Essays . Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Low Fares Made Simple. Study for free with our range of university lectures! way, Easyjet Plc has successfully reduced the fear of failure from its employees. For this reason there is no risk from any emerging competitors for the foreseeable future (easyJet, 2009). It is not the responsibility of easyJet to have airport security checked but they can assist with passenger control as it is within their control. Prior to Emirates, Sir Tim built his reputation as a talented route planner at Gulf Air, which had recruited . It is a complex system that comprises the shared beliefs, values and assumptions, Over the last 3 years she has led the award-winning legal team as Deputy General Counsel and Director of Legal for easyJet holidays, she has been at the heart of easyJets response to, and emergence from the pandemic. (2018). Cultures and organizations: Software of the mind (Vol. obliges the organizational members to behave alike each other. statement should be brief and comprehensive it should communicate the essence of the business, and its future This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. 6/2015 - 1/20204 roky 8 msc. We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. The internally driven organizational culture has enabled the Customers will always be happy when they are treated in the proper manner and that will only happen with a sufficient team of staff within the company. This hit the morale of easyJet pilots which the company had to address. In an organization with highly internally driven organizational culture, the employees believe EasyJet bought out a main competitor in Go, which was British Airways challenge to easyJet in the Low Cost Budget Airline sector. Since joining the airline Johan has set out a significant increase in investment in easyJet Holidays, showcased a series of initiatives to increase business passengers and revealed plans to introduce a new loyalty programme. The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. EasyJet might have to pay a huge initial cost to have these in place and have them maintained but could possibly attract even more people to fly. Research in organizational change and development, 5(1), 1-21. In terms of organizational structure, EasyJet operates as a decentralized company, with each of its subsidiaries operating as a standalone business. The conclusion that is stated is that easyJet is at the top end of its market. What we do 2022-11-16. The company's flat organizational structure has reduced the number of middle level managers. At the end of the 1990s, easyJet saw itself gain a website online even though it would take a further two years before online bookings could be made by customers. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. http://www.telegraph.co.uk/finance/newsbysector/epic/ezj/8055369/Sir-Stelios-Haji-Ioannou-and-easyJet-resolve-long-running-brand-row-and-High-Court-case.html, http://www.google.co.uk/search?q=easyjet+history&hl=en&sa=X&biw=1276&bih=817&tbs=tl:1,tll:1998,tlh:1999&ei=1Zq9TP_NDIvQjAe45o3AAg&ved=0CHUQyQEoBQ, http://www.guardian.co.uk/business/2010/oct/11/easyjet-settles-stelios-court-case, http://news.cheapflights.co.uk/2007/06/easyjets-blueprint-for-the-ecojet-of-the-future/, http://www.guardian.co.uk/business/2008/sep/05/theairlineindustry.transport. A row broke out between easyGroup and the board of easyJet which concluded in October 2010 following a High Court case. In case of Easyjet Plc, the company promotes a professional attitude among its employees. Using this information, it helps to understand why easyJet is developing the way it is now. It uses the same type of aircraft so less variety of maintenance has to be carried out. The largest mosque in the country, it is the key place of worship for daily prayers.A smaller replica of the grand mosque exists in the Indonesian city of Surakarta. Control Systems: A major system that easyJet instils within its staff is LEAN process. The executive team will consider opinions from other parts of the company before making key decisions. Moreover, the extremely . Stories: A recent survey by Which? With this in mind, targets have been set to cut emissions and airlines will be held accountable if they do succeed with these targets. employees in such organization believe that meeting the customers demands is more important than business easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . Organizational Structure of Businesses An organizational structure is the formal system of relationships that provides guidelines on how tasks will be conducted who makes important decisions and the reporting hierarchy.Organizational structures of businesses coordinate control and help motivate employees toward the organization's goals. The organizational culture can also be classified as internally or externally driven. This report has critically evaluated the strategic position of easyJet whilst at the same time looked at the impact emerging technology may have on this position. The authority to order is also low. She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. Management exerts the strong control and employees work in a disciplined work environment with The Company follows the UK Corporate Governance Code. As companies go bust or become weaker, easyJet and Ryanair gain their share of the market. The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). His long career in aviation has taken him around the world including Australia and the Middle East. Thomas holds a degree in Business Administration with a focus on management and marketing from University of Lausanne. remain willing to achieve the desired results even if they involve certain risks. towards either employee welfare or the accomplishment of work goals. What we do. Queues could be created at checkpoints, especially if some fail. *You can also browse our support articles here >. correct email will be accepted, (Approximately (2016). The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. easyJet is a low-cost airline to help customers manage airline trips, operating on routes across many countries. Materia socio-medica, 28(1), 26. Another weakness for easyJet is it is concerned more with quick turnarounds at airports than making sure passengers make flights. Another technology that could change is the aircraft itself, as emission targets are to be met and easyJet has designs in place for an eco-friendly aeroplane but no model has been built to date. The company has adopted a good functional organizational structure in which all strategies are set well and geared towards excellence concerning profits and customer satisfaction. observable by the outside world, however they are hard to interpret. We don't believe in hierarchy or unnecessary layers of management. This eradicates any waste, whether that be time or finically, to provide a more efficient service whilst improving turnover. any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. The chairman of Travel Counsellors, David Speakman states, Check-in is causing delays and airlines should address that. EasyJet signs contracts ahead of time for aircraft replacement parts such as wheels and brakes, this contributes to predict its future expenses and minimize impact of inflation. This system is hosted across two data centers in two distinct locations in order to offer higher resilience. leadership. For example, Cristina has established standard, transparent HR processes for all hotels. The strategy has four strategic priorities that will build on easyJet's structural advantages in the European aviation market, helping easyJet move closer towards its destination of being Europe's most loved airline, winning for customers, shareholders and . A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. Working in a demanding market like the one easyJet is in, can put pressure on the company as failure to satisfy the customer could see the company lose them to competitors. Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. Lanier, C., & Kirchner, M. (2013). If you need assistance with writing your essay, our professional essay writing service is here to help! easyJet is an airline operating under the low-cost carrier model. Some examples of the artefacts are- open door policy, The purpose of this report is to evaluate the low budget, short-haul airline, easyJet. Such Johan has more than 30 years experience in the travel industry and spent his career working his way up through various organisations to become most recently the Group Deputy Chief Executive Officer of TUI AG and Chief Executive Officer of Mainstream Tourism at TUI AG. The vision Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. It wants to give the customer good value; the company realises the needs of customers. empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. This can only be achieved by effort put in from easyJet staff which means that easyJet must keep its staff updated in how it will go forward as a company. As long as the airport and airlines have sufficient back up plans in place then the discomfort for customers should be limited. The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly Structure 1.2.1. well-diversified. Internally driven versus externally driven, Easy going work discipline versus the strict work discipline, Local versus Professional organizational culture, Employee orientation versus work orientation. On the other hand, the organizations with closed-system tend to make it difficult for newcomers to adjust and also be analyzed in light of Hofseteds cultural model. Global Journal of Business Research, 7(4), 61-70. 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