It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. It is so liberating. Salina has also launched Salina Cosmetics which is an all organic beauty product range. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. From designing, printing, production, campaign planning and even marketing, it is all done in-house. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; she's helping her understand the market dynamic so she can start her own label. I have very problematic skin and taught myself to cover up. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. The next one I do, I will do with a gallery. ""One of the recipes for success is failure as well," Sana is honest to admit. The . She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. Saadia Qamar March 20, 2011. She remembers how she and her partner could not even have imagined running a weekly magazine. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. (ISB) +92-51-220-2701-5 Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. SM: Look at the number of Fashion Weeks taking place every year. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. When the mother works, it reflects in the mindset of her children.. "Were a population of 210 million people, you will all find your niche. It was especially important for her considering both her areas of work are very different from each other. The little time I spend with them is quality time when we really bond. Anugerah. News Desk. Correct me if I am wrong. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Then there are the electricity and security issues; there is a strike and you lose three or four days and everything goes haywire with delivery issues. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. We need to delegate and have younger people work with us. Save my name, email, and website in this browser for the next time I comment. Thats rare in the cut throat industry she operates in. A: So the brand is very much associated with the two of you? Sana Safinaz was founded by Sana Hashwani and Safinaz Muneer in 1989 with seed investment of a few thousand rupees. Sometimes you need to take a detour even when the goalpost is within your sight. [5][6] There is no long hard work challenge story here. We are like pit-bulls - we hang in there and push ourselves. The answer for them too might lie in starting the day with yoga to inhale confidence and exhale weaknesses. I design lawn entirely on my own. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Failure has come many times. March 23, 2020. SH: Its the nature of the business. It was like climbing a mountain. @thuglife No. The store will not work correctly in the case when cookies are disabled. Sometimes getting it all done is really hard. Be proud to be brown! And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. Explore Sana-Hashwani profile at Times of India for photos, videos and latest news of Sana-Hashwani. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. A long story of the reason for infection was also shared on social media. We have done some of the biggest homes in Pakistan. The mall has something for everyone, young or old. Best is to accept, go with the flow and breathe. Your focus changes once you become a mother. That way she wont have to compromise. Two very extraordinary ladies. However, the company was nationalised in 1973. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. SH: The growth is so tremendous, you cant think about any other business. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Once we reached our 100th issue we knew that we were in control and we could do this.. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Years ago I would go to a wedding and would think about how good the bride looks, the groom could probably have been better and whether or not the decor is nice. Every moment of weakness I encounter, I step back and give time to myself to reflect. So, if I was racist, the impact is massive. SM: We only cater to our clients. Let me explain. According to an American-business magazine' Forbes, ' 2020 he is 7th richest Pakistani with a net worth of 1.5 billion US dollars. It is seldom that people encounter life-changing moments and moments that have the ability to give someone a lot of power and courage. There were fights, logistical problems, and breakdowns but they always kept on pushing. That is quite an achievement in a male dominated corporate world. By 1970s, it had become Pakistan's largest cotton trading company. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. A: How do you escape this? We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. March 23, 2020 March 23, . Having said this, you have to be hands on if you want a successful business. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. When youre older you shrug it off and say, so what if missed the first step whats the big deal? Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. Number of locations. Its not about money, its about usefulness., Bina is all about self-care. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. She unwinds with TV shows, reads books, and hangs out with friends and family. She started working when she turned 19 and married her high school sweetheart 15 years ago. Instead, she took up hourly based teaching assignments and started teaching CA students. SANA HASHWANI: We love both the business and the design aspect. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. Karachista is Pakistan's top news, entertainment, music fashion website. More and more girls now want to do something of their own and put their education to use. "And thats actually the reason why things have taken off. 30 (2019) Area served. SM: Wherever there is a demand, there will be a supply. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. Terms and Conditions Privacy Policy. It has become her family and where she draws her strength from. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. That is the scary bit! She was in a relationship with a man named Ismail Khan. Im constantly evolving. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 A: What are the main challenges for fashion as an industry? Almost every brand in Pakistan has a retail outlet there, theres a large food court and an entertainment zone for children. It was crass. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. Honey, India need not copy you. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. Everyone has old and immunity compromised family members. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Life does give you chances, there are several paths. We are a tiny business, for me it felt super uber cool to have my name up there. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. JavaScript seems to be disabled in your browser. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. It was crass. However, luck was not on her side and she failed to find a job. Worrying about what others are doing will never take you anywhere, Sehr proclaims. Due to her versatile nature she is well known among her fans across the country. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. But managing to complete her CA despite all the odds was Shaguftas miracle moment. She did not have a plan B for her career and the only option she had was to switch to commerce. Her Miracle Moments are many, including the days when she helps out a patient or a simple moment such as spending quality time with her children at the dinner table. She also loves spending time with her husband, we are one team, once a week we have date night.. You get in there; you bounce off them because they have different ideas. When you have that kind of commitment, your product is naturally much better. Lawn Royals: Sana and Safinaz. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Sana and Safinaz are the most non-political and pleasant people in the field. Sana Safinaz is part of SSFR (PVT.) Today India looks at our industry; their prt market is not as organised as ours. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. A: Then there is the issue of designers themselves copying prints. Its pretty hard to stop.. Also find news, photos and . The House of Sana Safinaz has been her home away from home. SH: Profitability is something we will definitely see. "Our first ever show was a disaster; I remember Safinaz cried after it. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. When youre younger, little things seem big. A: So it is contained? There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Some of the teachers that taught me are still there and they are my mentors, she says. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. Summary. AURORA: How do you perceive SANA SAFINAZ as a brand? Even now, patients are doubtful of a female surgeon till they get to know and trust her. Sana Khan with Vishal Karwal. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. If you come up with something this year, you cant do it the next, because the copiers will be doing it, so you have to keep rethinking your way forward. What went wrong and how can I correct it? Very admirable ladies.have created millions of jobs. After Shaguftas children got older, she switched back to a full time job. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. Good for them. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. But then someone else comes in and they start to take away your business and you wake up.". This is how fashion creates jobs. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. "I flew into Karachi on Sunday from London. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? Abroad, when a designer retires, the design house goes and finds the next top designer. Sana and I have no knowledge of retail; we are learning day to day. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. SH: I dont know. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. Sana has been blessed with incredible support from her family, friends, and husband. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Before Pinterest and the internet, references came from books, museums and other sources. She is one of the top make-up artists in town and it is not surprising why! Now we feel we are standing at a precipice and we are scared. Public asset : 397,260 USD. A: How did you start? Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. In fact she entered this field because of her own skin troubles. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Suddenly, change came when Karma, HSY and Maria B. came on the scene. The three of us sit together and we trust Mohsin because of the youth factor. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . Its very involving and you have to be on top of your game. Now its a new world, and hundreds of designs and motifs come off the internet. SH: This is the thing with age. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. I remember I worked from day 1. "What are you going to do? Keep checking this space for updated trends, products and what's in store related information! May be they will in future. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. Previous Post Ali Xeeshan We design and run bridal entirely on our own. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. Strength, talent, efficiency and usefulness matter. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. Your children are your extension, something tangible that you leave behind in the world. Their position is professionally very strong. Tremendous scope; it is now about engaging and we are at the stage where the public is engaging with us. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. "Were not arrogant," Safinaz echoes the thought. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. [7] It was then that we started to think about doing lawn on our own. You need a strong and independent team with retail knowledge. Again it was not a big vision; we said lets start this and see where it goes. I used to be on a call every other night, so Id leave home at 5 am and Id come home the next day at about 2-3 pm. This is a time when most of them are bored, disgruntled or struggling. The foundation of the family business was laid by the senior Mrs.Kazmi, passed down to her daughter Bunto Kazmi, who has now the support of her daughter in law, Sehr, to take the business forward and achieve new heights. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. She is what she is today because of her mother. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. I dont even have words for how good they are. Some moments are yours and should just be yours so I try and do that. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. Running a business in Pakistan is a challenge in itself. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. In Pakistan, any business owner could actually run an IDP camp I think! A: How organised is the fashion industry? He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. Being a mother is hard work. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. Now, Paperazzi is on its 160th issue and the pressure is on. LIMITED. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. The statement was published at Sana Safinaz's official Instagram handle. SM: Retail is only as good as your team is. According to her, hard work and dedication always pay off. I was just like wow! This is precisely our reaction when we see Bina Khans transformational looks on brides. So, you know, everything excites you.". Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. She started working when she turned 19 and married her high school sweetheart 15 years ago.
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