European Union LULU's Stock Perfrormance relative to it's Customers, Lululemon Athletica Inc 's Customers have recorded an increase in their cost of revenue by, Lululemon Athletica Inc 's Customers, Q3 2022 Revenue As always, be sure to check back in the future as I will be updating this post as new and updated stats become available. Number of lululemon employees: 29,000 employees Last updated 1/1/22 lululemon Revenue Totals lululemon revenue (annual): 2021: $6.256 billion 2020: $4.401 billion 2019: $3.979 billion 2018: $3.288 billion 2017: $2.649 billion 2016: $2.344 billion 2015: $2.060 billion 2014: $1.797 billion 2013: $1.591 billion lululemon net income (annual): Today shoppers are looking for inspiration on social media more than ever, so that is where you should be. With a strong distribution infrastructure, Lululemon can distribute its products well in both domestic and international markets. The first Lululemon shared its retail space with a yoga studio. 31% 38%. We expect DTC revenues to continue their growth trajectory increasing at a rate of 23% to $1.05 billion in FY 2019. The age group is targeted towards 16-35-year olds who are motivated in their athletics and want to have a sporty/fit appearance. Her store is also suffering with the rise of competition. Number of countries lululemon has stores in: Percentage of lululemon revenue that comes from direct to consumer: Please note that some of these numbers are easier to find than others. With increased digitization and higher traffic on the companys website and mobile apps, the contribution of digital sales to total revenue is expected to cross 28% in 2019. Lululemon's current target customer is a health conscious, environmentally friendly, and fashionable person (Lululemon Athletica Inc 2014; Stokes 2008). Marketing, Marketing 111 Major Project Lululemons, Premium Despite impressive quarterly earnings, the company does not pay a dividend to shareholders and retains its earnings to fund growth overseas. Industry, Customers in Property & Casualty Insurance Demographics describe who we are as individuals, for example: ethnicity, age/generation, gender, income, marital status, education, and homeownership. While focusing on just one demographic characteristic might be profitable,. By treating audiences as a community of people that are brought together by the common purpose of pursuing a healthier lifestyle, Lululemon can create deeper connections with customers. "Lululemon shutters men's only stores.". The increased passion for sports and outdoor recreational activities among the country's young population is predicted to fuel the demand for athleisure gear over the forecast period Demographics is the practice of identifying groups of people based on information about their identity. The products are specifically designed for an active style. Other sales avenues include warehouse sales and sales through showrooms and temporary locations. These social interactions are just one way that Lululemon inspires customers to live a life of health, wellness, and possibilities. The review, alongside the launch of our first voluntary global demographic survey, has helped us to measure our progress and guide the work to increase diversity throughout lululemon. In addition to clothing, the company also sells accessories such as bags, socks, and yoga mats. The global athleisure market size was valued at USD 306.62 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030. Lululemon seeks real-time customer feedback on the design, Premium Not just that, Lululemon's products have brushed, reversible, and texture fabric with Silverescent tech and water repellent finish. Necessary cookies are absolutely essential for the website to function properly. o Increased, Premium And that is not all, Lululemon is also promoting the brand on many other channels. meaningful change, including our recruiting and pipeline initiatives, product and marketing, and employee engagement and development initiatives among others. What do you think about Lululemon's marketing strategy? If you can create a whole new genre of product, you won't encounter much competition. The brand is portrayed as an essential element of the fitness community to acquire long-lasting relationships with athletic teams, fitness facilities, and yoga studios. Industry. Lululemon should continue to meet consumers' basic needs, but it must also focus on adapting to its consumers' behavior, and look towards expanding into new untapped demographics. Data is gathered from sources such as the government . A 24-year Gap Inc. veteran, Green joined Athleta in 2013 after working at other brands within the company. Industry, Customers in Retail Apparel That video seems to only anger some customers more. Lululemon Customer Profile. Introduce Male Brand Outer Muscle It had to acknowledge and engage customers on social media. As women have continued to embrace a variety, Premium The company is known for high quality and stylish apparels, so it tends to target middle-class individuals from urban areas - who are conscious about health problems and want to exercise or play sports regularly. The Target Consumer. If you enjoyed this post, check out my analysis of Nordstroms website here. By clicking Accept, you consent to the use of ALL the cookies. Clothing and Apparel Statistics and Fun Facts. The ideal customer at Lululemon is "a 32-year-old professional single woman named Ocean who makes $100,000 a year," Ocean is also "engaged, has her own condo, is traveling, fashionable, has an. Find your information in our database containing over 20,000 reports, an estimated 60 percent were based in the United States. She is increasingly tasked with Lululemons primary target customer is a sophisticated and educated woman who understands the importance of an According to current market research, the upper middle class is the ideal audience for Lululemon, consisting of men and women between the ages of 18 and 35 with a fitness mindset. Behavioral: Lululemon wants to segment people who incorporate wellness into their lifestyle and regularly wear athletic or athleisure apparel. In fact, in late 2015, the company opened its first store geared towards men in New York. # 4181236 Lululemon Athletica Inc styled aslululemon athletica is a self-describedyoga-inspired athletic apparel company which produces a clothing line and runs international clothing stores from its company base inVancouverBritish ColumbiaCanada. Having one million followers, the brand still replies to as many customers' tweets as possible, creating a real and emotional human connection with the community. A business model is a company's profit-making plan which defines the products or services it will sell, its target market, and any expected costs. So I maintain a very active lifestyle, eat pretty healthy, and am outdoors as much as I can be. For yoga or if just want to sit home and relax. Marketing In this essay, the author. You also have the option to opt-out of these cookies. Statement of problem and recommend action Lululemon Athletica Lululemons business model has allowed the company to carve a niche for itself in a crowded market. #1. Ethnicity . Blame A group of approximately 40 vendors manufactures the products, five of which produced 59% of them in 2020, with the largest manufacturer producing 17%. Lululemon Athletica Inc. founded by Dennis Chip Wilsonis a self-describedyoga-inspired athletic apparel company which produces a clothing line and runs international clothing stores from its company base inVancouverBritish ColumbiaCanada. demographics. Lululemon is a company that . What Is The Importance Of DTC Segment To Lululemon? Investopedia does not include all offers available in the marketplace. This post has become one of our Top 5 most-read customer experience (CX) assessments - the chequered history of Lululemon. Clothing, Lumen and absorb teams at crutchfield chemical engineering case. The company enjoys high satisfaction amongst the coveted 20-40 year-old women's demographic. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Lululemon Athletica, Introduction The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. Geographic: From a geographic standpoint, they have an incredible reach. Psychological manipulation I spend any extra money I have on tickets and feel so fortunate to have been to several amazing destinations both domestically and internationally. Lululemon has nurtured this _____ component of its customers' attitudes. Lululemon primary target customers are educated and hard working women who understand the importance of healthy and active lifestyle. It does not store any personal data. . The worldwide revenue of Lululemon is $3.98 billion, which is very impressive. First the background. ENPS measures how likely lululemon employees would recommend working at lululemon to a friend. Service 102. It also doubled its e-commerce business, ending 2020 with $1.2 billion in cash and no debt. The end result is that people are more engaged with the brand than with any normal apparel company. Thanks to creating its own material, Lululemon can achieve a high brand position and does not have many serious competitors on the market. Race. On the official website, visitors can receive many educational videos and tutorials on fabrics, events, and lifestyles. This growth can be attributed to an increase in traffic on e-commerce websites, improved conversion rates and increased dollar value per transaction. This meant they had. Lululemonhas been successful with its business model. It has also created a special pricing policy that offers discounts, incentives, and free shipping to maintain a loyal customer base. Lululemon invented its own ambassador program by partnering with local fitness and yoga coaches to promote its products while helping them grow their reputation at the same time. Are you interested in testing our business solutions? Lululemon Athlerica That announcement showed strong sales growth, expanding margins, and. Customers are allowed to browse and test the products to their wishes, so they have the satisfaction of choosing the right ones to take home. Lululemon Athletica, Case Analysis Not only that, but Lululemon also provides service for health care, yoga training, and life goals settings. Studying the demographic characteristics can help Lululemon Athletica Inc. in choosing the right market segment/segments with high growth potential. Shoe Get the Shopify Free Trial plus the premium package designed especially for new Shopify merchants - all for FREE! Lululemonsells its products through a network of stores it owns and operates, as well as directly to customers through online sales. MGMT 4P90 DMR Stats and Fun Facts Clothing and Apparel Statistics and Fun Facts lululemon Statistics and Facts. Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry. I used to wear carefully curated outfits and would never leave the house without mascara. " The . In order to do so it has been, Premium This compensation may impact how and where listings appear. Lululemon. This sent Lululemons stock price on a rollercoaster ride. Strengths For work, I am a marketer through and through. During 2020, 33% of Lululemon's products. I live for new experiences, but am a total sucker for nostalgia at the same time. lululemon is an athletic apparel company that gears its merchandise towards yoga. We also reference original research from other reputable publishers where appropriate. The Lululemon marketing plan for 2010 includes recommendations and goals for the Lululemon brand as well as goals for the newly proposed male brand Outer Muscle. Lululemon primary target customers are educated and hard working women who understand the importance of healthy and active lifestyle. You can find its Spotify account and listen to various workout playlists as well. There are loads of different demographics that you could divide a customer population into, such as: Age. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip" a name which failed to make the grade. Many trainers and coaches are trying hard to become Lululemon ambassadors nowadays. People buy not just because of the quality, but also because of the positive messages that Lululemon embodies and expresses. Lululemon gives its customers stores that provide everything a fit lifestyle needs. Lululemon stresses healthy living through physical activity: their annual renowned Seawheeze half marathon, Premium NPS gauges how likely a customer of lululemon would recommend the brand to a friend. And, that may be the most powerful marketing strategy of all, as the brand can be more than just a seller, a good friend. 11.1) 1. The answer is Lululemon, a Canadian yoga wear company that is worth almost seven billion dollars nowadays, with annual revenue of around three billion dollars. Lululemons yoga inspired apparel is marketed under the two brand names Lululemon Athletica for more mature women and Ivivva Athletica for younger girls. So the timing for Lululemon to enter the market is quite incredible. hb``c`` KP#0p4 A1Cd[=z]LSD>PB qo-FeLpX:0 endstream endobj 143 0 obj <>/Metadata 3 0 R/Pages 140 0 R/StructTreeRoot 7 0 R/Type/Catalog/ViewerPreferences<>>> endobj 144 0 obj <. Social factors that leadership of Lululemon Athletica Inc. should analyze for PESTEL analysis are - Demographics and skill level of the population Class structure, hierarchy and power structure in the society. Get in touch with us. But, who can take on the giants? Changes in demographic patterns like aging population, migration trends and socio-economic variables have paramount importance for international business organizations like Lululemon Athletica Inc. As Lululemon continues to expand, however,investors should be mindful of the risks the company faces from strong competition, fickle consumers, and potential supplierissues. (source). In 2008, a former co-president of Starbucks, Christine Day, stepped in as a chief executive officer. In this section, we will look at Lululemon 4p's marketing mix, which includes Products, Place, Price, and Promotion to better understand the Lululemon marketing strategy. Lululemon is the fastest growing sports apparel company. The most important key figures provide you with a compact summary of the topic of "lululemon athletica" and take you straight to the corresponding statistics. This cookie is set by GDPR Cookie Consent plugin. Retailing In 2012, Lululemon had the third most productive stores in the US, which is remarkable from a single store in British Columbia. Psychographics is the practice of identifying groups of people based on how they think. This has helped build customer loyalty and gave the company better control over discounts, pricing and marketing. Additional YouGov figures show that nearly two-thirds (65%) of current and former Lululemon customers fall between the ages of 18-49. The company relies on a limited number of suppliers to provide fabrics or produce its merchandise. Marketing 111 - Major Project. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work life and health. Identifying the target market is an essential step in the development of products, services, and the marketing efforts used to promote them. Once the world shut down, everything changed. Lululemon offers high-quality premium athletic apparel that is designed for performance comfort functionality and style. Simply put, customers of each market segment have similar characteristics that businesses can leverage to advance . Now Sue finds herself facing challenges and a decline in customers. lululemon athletica Inc. is a Canadian manufacturer and retailer of yoga-inspired athletic apparel. While Lululemon's strategies have helped establish a niche for the company in the athletic apparel industry, it hasn't always been a smooth ride for this Canadian retailer founded by Chip Wilson in 1998. Your company should embody and communicate the values you preach in all of the marketing efforts. This cookie is set by GDPR Cookie Consent plugin. Statista assumes no The Lululemon Customer Lululemon founder Chip Wilson created a 'muse' early on when starting up the sports apparel brand to inspire the merchandise and help spur the design process. Lululemon have developed a cult-like following among athletes, Premium Lululemon has added $1.2 billion to total revenue since 2015 at an average annual rate of 17% while the DTC segment has added more than $450 million to Lululemon's total revenue at an average. Positive reviews (last 12 months): 4.8%. Although it took two years to open the first store in 2000, just eight years later, the company started selling $350 million worth of products in 113 retail stores in 2008. If you were to ask me the first word that comes to mind describing my initial quarantine style, it would be "troll." The stroke of genius was avoiding to make a dent in a crowded segment, but instead created a whole new market for Lululemon. Quality 77. Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. The companys healthy lifestyle-inspired athletic apparel and accessories have helped the company achieve strong growth over the last few years. We believe she pursues exercise to achieve Through this, customers would feel like they are supported by Lululemon to continue pursuing their healthy lifestyle. (Like myself.). Lululemon Athletica, knowledge in what runners and joggers want. For fun, I love to create - writing/blogging, photography, and painting are my main three mediums of doing so. For the company, word of mouth is actually one of the most important advertising tools. We've seen how @aloyoga caters to yoga-lovers, and @alo focuses on fashion. And the experience has to be all-inclusive and consistent. Try to create a positive and engaging community with many touchpoints to interact with your brand - both online and offline. The market segment also includes those who want quality above pricing and are willing to pay the premium price to get the quality they want or need. There's nothing more fulfilling than coming home from a trip and adding a been-there-pin to my map. Many demographic characteristics cannot be changed and are directly related to our physical being. The cookie is used to store the user consent for the cookies in the category "Other. Returns 74. 21%. Strategy, Lululemon Athletica Case Study I have been doing marketing contract work for years, and appreciate the variety it brings, and the relationships I've developed with my clients. Having an apparel design background, Chip Wilson designed the yoga pants to be comfortable and flattering to the female bodies. Other sites include DisneyNews.us and VideoGamesStats.com. Average annual sales growth for Lululemon Athletica Inc is 21.69%, while S & P 500's average yearly sales increase is 11.82%, including only Businesses with the third quarter 2022 financial results. The University of Alabama You have to resonate with the customers' needs in the hopes of becoming a social phenomenon. In the modern world, if you want to make your brand a lifestyle icon, you need to connect with customers and appeal to their beliefs, thoughts, and behaviors. Brand management German language, Analysis Department store Arthur A. Thompson The motto Wear it for Good says it all about how their company is unique. A notable campaign is the "Sweat With Us" classes - with hundreds of small events running in Lululemon stores. The athletic apparel producer lululemon is a lifestyle brand that is targeted primarily toward active females promoting a healthy, balanced, and fun lifestyle. Yoga But, the top 20% of the 25- to 35-year-old group (10 million of the group's 50 million constituents). The founders invented their own technology with an engineered fabric called Luon, Nulu, Luxtreme, and Nulox, depending on their compression levels and the garment's intentions (yoga, train, or run). it has over 100% more pull within this age range than its nearest competitor. Our goal is to reach 40% racially diverse representation for our stores, and 30% racially diverse representation of our directors and assistant store managers and . This difference is primarily due to lower capital expenditure for this division. In addition to e-commerce and digital sales, the company sells its products to wholesale customers such as health clubs, fitness centers, and yoga studios as a way to enhance its brand image. Brand, Confirming Pages One wrote in response On one hand you are bashing us for being fat and on the other hand bashing, Premium o Positioned as high-price Yoga/Exercise Apparel Opinions expressed by Forbes Contributors are their own. This makes the brand stand out and encourage viewers to share online. The pricing strategy has been consistent over the years to remain a premium product status, so Lululemon's products keep receiving attention from buyers. Talk about marketing strategy. Do I fit this segmentation? Excusive Summery prices for lululemon-branded items that offered performance fit and comfort and were, Premium It also doubled its e-commerce business. Lululemon is a yoga and exercise apparel company, whose business strategy is based on marketing a lifestyle rather than a product. Main objectives include: Executive Summary: These often have a secured income source and can easily afford sports apparels as part of their monthly routine. The answer is Lululemon, a Canadian yoga wear company that is worth almost seven billion dollars nowadays, with annual revenue of around three billion dollars. Exploreexample interactive dashboardsand create your own. Psychographic: Initially, Lululemon was most known for its flattering yoga apparel. With success, it also needs to re-emphasize the brand's values of wellness and healthy living. Since the pandemic began almost a year ago, my style has changed quite drastically. Basically, this is the best I can find and I dont guarantee anything to be 100%. Get the best reports to understand your industry, Apparel market in the United Kingdom (UK). Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Is it a better buy than Nike? Consumer vs. Employees. See How Its Powering New Collaboration and What-Ifs ForCFOs and Finance Teams|Product, R&D, and Marketing Teams More Trefis Data Like our charts? Although the men's business has been experiencing growth, Lululemon intends to market itself as a dual-gender brand. In 2007 the companys owners elected to take the company public. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". A pair of yoga clothes can be a new year's resolution, a fresh start, a return to exercise, or a new way to spend time with friends. The company relies on a limited number of suppliers to provide fabrics or produce its merchandise. They target both men and women, but it would be safe to guess that more women purchase their products. They target both men and women, but it would be safe to guess that more women purchase their products. Wilson found the results to be thrilling. In 2020, the company reported total revenue of $4.4 billion. Women account for 63% of this consumer group, while men make up the other 37%. Brand, 1. 2016, Lululemon Athletica The Introduction of Lululemon in Japan 1 THE INTRODUCTION OF LULULEMON ATHLETICA IN JAPAN The Introduction of Lululemon Athletica in Japan An International Integrated Marketing Communications Plan By: Jill Bichner December 4 2008 IMC 453 Fall 2008 For Lululemon, it takes the ideology of a healthy lifestyle to build a large community centering around total mind and body wellness. Governments, corporations and non-government organizations use demographics to learn more about . This cookie is set by GDPR Cookie Consent plugin. Additionally, the company has worked hard on improving its digital offerings over the past few years. Poonkulali Thangavelu has worked 10+ years as a freelance writer and editor covering investment, personal finance, and mortgage-related topics. Lululemon has a consumer rating of 1.5 stars from 246 reviews indicating that most customers are generally dissatisfied with their purchases. Lululemon is now an international company that provides athletic apparels. Brick-and-Mortar Stores: Types, Advantages, and Disadvantages, Fast Fashion Explained and How It Impacts Retail Manufacturing, Vertical Integration Explained: How It Works, With Types and Examples, The Supply Chain: From Raw Materials to Order Fulfillment, Lululemon prevails in lawsuits over yoga pants recall. Lululemonbelieves that its stores help the company connect with customers and solicit feedback on products, while also reinforcing its brand. 11.2) 2. Let me know in the comments section below. It makes different kinds of athletic wear including shorts, pants, performance shirts, yoga accessories, and lifestyle clothes. Yoga, running, or cycling; find the Ultimate Guide to the best high-end brand available this season. By positioning its products as lifestyle wear that performs excellently during exercise but still looks great in daily life, Lululemon was able to be the first in their own category. The two sides of Lululemon's marketing strategy that involves personal success and group belonging reinforce the promoted lifestyle in customers' minds. Demographic: With leggings costing north of $100, their primary customer's income level will be higher than average. Lululemon is one of the Canadas best retailers of technical athletic yoga apparel. Given his passion and expertise in technical athletic fabrics he began a movement in yoga clothing where he relied on feedback from yoga, Premium The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Most valuable clothing brands worldwide in 2022, Global sales growth forecast of top athletic wear companies 2022, Market cap of the top performance apparel, accessories and footwear companies 2022, Global revenue of the apparel market 2014-2027, Number of lululemon athletica stores worldwide 2019-2022, by country, lululemon.com: E-Commerce net sales from 2014 to 2022, Revenue of the apparel market worldwide from 2014 to 2027 (in trillion U.S. dollars), Revenue of the women's apparel market worldwide by country 2022, Revenue of the women's apparel market worldwide by country in 2022 (in billion U.S. dollars), Revenue of the men's apparel market worldwide by country 2022, Revenue of the men's apparel market worldwide by country in 2022 (in billion U.S. dollars), Sales of the leading apparel/footwear retailing companies worldwide 2021, Sales of the leading apparel/footwear retailing companies worldwide in the 12 months prior to April 22, 2022 (in billion U.S. dollars), Brand value of the leading 10 apparel brands worldwide in 2022 (in million U.S. dollars), Size of the global activewear market 2021 to 2028, Size of the activewear market worldwide from 2021 to 2028 (in billion U.S. dollars), Total revenue of the global sports apparel market 2021-2026, Total revenue of the global sports apparel market from 2021 to 2026 (in billion U.S. dollars), Global women's fitness apparel market size from 2021 to 2029, Women's activewear market value worldwide from 2021 to 2029 (in million U.S. dollars), Global sales of the top performance apparel, accessories, and footwear companies 2021, Sales of the biggest athletic apparel, accessories and footwear companies worldwide in 2021 (in million U.S. dollars), Sales growth forecast of the leading athletic apparel, accessories and footwear companies worldwide in 2022, Market capitalization of the leading athletic apparel, accessories and footwear companies worldwide in 2022 (in billion U.S. dollars), lululemon's net revenue worldwide 2008-2021, Net revenue of lululemon worldwide from the fiscal year of 2008 to 2021 (in million U.S. dollars), Net revenue of lululemon worldwide 2012-2021, by region, Net revenue of lululemon worldwide from the fiscal year of 2012 to 2021, by region (in million U.S. dollars), Net revenue of lululemon worldwide 2010-2021, by sales channel, Net revenue of lululemon worldwide from the fiscal year of 2010 to 2021, by channel (in million U.S. dollars), lululemon's quarterly comparable sales growth worldwide from 2017 to 2021, Comparable sales growth of lululemon worldwide from the fiscal year of 2017 to 2021, by quarter, Gross profit of lululemon worldwide 2010-2021, Gross profit of lululemon worldwide from the fiscal year of 2010 to 2021 (in million U.S. dollars), lululemon's net income worldwide from 2010 to 2021, Net income of lululemon worldwide from the fiscal year of 2010 to 2021 (in million U.S. dollars), E-Commerce net sales of lululemon.com from 2014 to 2022 (in million US-Dollar), Number of retail stores of lululemon worldwide 2012-2022, Number of lululemon stores worldwide from 2012 to 2022, Total number of lululemon athletica stores worldwide from 2019 to 2022, by country, Breakdown of lululemon employees by region 2021, Distribution of lululemon athletica's workforce in the fiscal year of 2021, by region, Nike's revenue worldwide from the fiscal years of 2005 to 2022 (in million U.S. dollars), Nike's revenue share worldwide in 2022, by region, Nike's revenue share worldwide in the fiscal year of 2022, by region, Global revenue share of Nike in 2022, by product type, Revenue share of Nike worldwide in the fiscal year of 2022, by product category, The adidas Group's net sales worldwide from 2000 to 2021, The adidas Group's net sales worldwide from 2000 to 2021 (in million euros), Global share of adidas retail sales in 2021, by region, Global distribution of adidas retail net sales in 2021, by region, Share of adidas' net sales worldwide in 2021, by product type, Net sales share of adidas worldwide in 2021, by product category, Under Armour's net revenue worldwide 2008-2021, Net revenue of Under Armour worldwide from 2008 to 2021 (in billion U.S. dollars), Under Armour's net sales share worldwide in 2021, by region, Net revenue share of Under Armour worldwide in 2021, by geographical region, Under Armour's net sales share worldwide in 2021, by product category, Net sales share of Under Armour worldwide in 2021, by product category, Annual turnover of Gymshark LTD from the financial year of 2017 to 2021 (in 1,000 GBP).
